Distribution

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We pride ourselves on bespoke range selection and exclusive collections for our retail partners.

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Retail highlights

Channels & sectors

Our specialities.

We don’t push every brand down the same road. Each one goes where its audience already shops.

Opticians

Independent practices and national optical retailers across the UK.

Sport & Ski

Sports retailers looking for performance-led product.

Fashion & lifestyle

Luxury fashion boutiques including hotel and spa retail.

Travel retail

Airports, cruise lines and travel retail spaces.

Case studies

Retail highlights.

A sunglasses store at sea with Harding+.

We partnered with Virgin Voyages to open a dedicated sustainable sunglasses store aboard its luxury fleet — a full retail environment rather than a shelf, with more than 30 styles and glare-reducing lenses chosen for life on deck. Travel retail is one of the strongest environments in eyewear: a captive, premium audience with time on their hands and sun overhead. We designed the fixture, curated the range and kept it stocked.

Group-Wide Launch with Eye Emporium

We worked closely with the Eye Emporium team to launch Coral Eyewear and Pala across their stores in London and the South East, managing in-store brand presentation and inventory strategy together.

Powered by our UK distribution centre, we keep stock topped up and seamlessly pivot ranges between optical frames and sunglasses as seasons change to ensure each store always features the right product mix to drive sales year-round.

Taking Lensrappa Global

After acquiring the Lensrappa brand, we set about launching the range in the USA and worked with the founding team to establish product compliance, range curation and channel selection. Results were immediate with US revenue outgrowing other markets within 6 months.

We worked to develop A+ educational content native to Amazon and led an influencer and social campaign to drive new customer acquisition.

Opening a category from scratch.

Bamford, part of the Daylesford family, is a luxury lifestyle retailer with an exacting sense of its own aesthetic — and, until recently, no sunglasses category at all. We helped them open one. That meant curating a range that felt unmistakably Bamford rather than borrowed from optics, then supplying the point-of-sale to give it a proper home in store — display that positions eyewear as part of the lifestyle offer rather than an afterthought by the till.